What is the difference between salesperson, sales manager and sales director?
This difference is a little big. Although they are all engaged in sales, there is a big difference in what they do. What are the specific differences?
1、 We analyze it from the perspective of prey Hunting:
Salesperson: the executors who take the initiative to catch prey should always run in the front line "hunting ground", and the captured animals should be consigned back to the sales manager and the sales director to distribute the deserved "rewards".
Sales Manager: the communicator of the message and the manager of the salesperson. At the same time, the sales manager is also an executive for the sales director and a manager for the salesperson. The sales manager carries out the strategic policy set by the sales director. The sales director plans the specific time, place, people, tools, direction, marketing strategy, marketing objectives, etc. the sales director follows the plan of the sales director, conveys relevant execution orders, and completes the performance requirements arranged by the sales director.
The sales manager orders the salesperson to "hunt" when and where, and cooperates with the salesperson to achieve the sales goals. The salesperson finds out the problem and feeds it back to the sales manager, who is responsible for solving the problem.
Sales Director: formulate marketing strategies and policies. When the salesperson goes to the front-line hunting ground to catch prey, the sales director lays "bait" in advance, actively attracts the prey, and uses methods to retain the prey. The position and angle of the sales director station should be higher.
2、 Different goals.
The salesperson knows what he did yesterday, what he should do today, and his goal for tomorrow and the day after tomorrow.
The sales manager knows what he did last week, what he should do this week, and the specific goals for next week and next month.
The sales director knows the product market situation of the company, and sets quarterly and annual goals according to the market situation. When the product is in recession, the sales director knows when to introduce new products and guides the transformation and development of the enterprise.
3、 The positions are different, and the echelons in the marketing team are different.
Salesperson --- Bing. The salesperson only talks about products. He is responsible for developing customers, closing customers, and collecting payment for goods. He is a bridge between customers and the company. The salesperson is responsible for collecting customers' opinions and feeding them back to the sales manager. Responsible for developing customer performance.
Sales manager will. The sales manager leads the team to complete various indicators and objectives set by the sales director, is responsible for the results, leads the team to formulate corresponding strategies from time to time according to the market development situation and achieve the marketing objectives. Responsible for marketing results.
Sales director --- Shuai. Marshal, who leads the sales manager to set marketing goals and talks with customers about the future, belongs to the strategic level. Responsible for the whole market of the company.
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